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Edun

EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono.

EDUN's primary goals are to create beautiful clothes using ethical conditions and to help create long-term sustainable employment in the developing world, particularly sub-Saharan Africa.

EDUN is a for-profit business - founded on the premise of trade vs. aid as a means of building sustainable communities. The company works on a micro-level to help build the skill sets of the people involved in making clothing. In addition, EDUN also continues to explore partnership opportunities at a macro level to improve working conditions and build sustainable communities where it produces.

EDUN wants to use its voice to encourage others in the fashion community to do business in Africa and help bring the continent out of extreme poverty. In 1980, Africa had a 6% share of world trade. By 2002, its share had dropped to just 2% despite accounting for 12% of the world's population. If Africa could regain just 1% of global trade, it would earn an additional $70 billion in exports each year. This is three times more than the region currently receives in international assistance. EDUN is currently produced in India, Peru, Tunisia, Kenya, Lesotho, Mauritius and Madagascar.

Currently, all of our EDUN t-shirts are made from 100% organic cotton.

For more information, go to www.edunonline.com
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